4 reasons an organization should have

Customer Mobile Apps!

The trend of mobile-first approach amongst the customers has made it a necessity for businesses to transcend their conventional customer engagement channels to mobile communication. A mobile application opens doors of limitless opportunities for an organisation, irrespective of its size, to connect with their clients and customers.

Customer mobile apps can be described as a software application connected to your systems or hosted for your business purpose allowing your customers to interact with you for any and every reason. Increasingly people are using apps not just to access daily information, but a channel shift has been observed where they prefer the engagement with brands via apps. Let us examine what benefits it offers to the organisation:

Customer Mobile Apps _Fast

Fast Connect

Mobile devices have got everyone habituated to instant indulgence. Every single customer wants no waiting, no pausing, no delay or no being in a loop for agents to attend them. The desire to simply access the mobile, point, click, submit and have the request serviced and task done makes everyone turn to their mobile app as the perfect medium. Also, this acts as a quick way of addressing the complaints and receiving the consumer feedback. No other channel serves this need of being “Quick”! The company can act swiftly as well which leads to customer satisfaction and better CRM.

Customer Engagement & Retention

A complete focus on giving the best and intuitive app experience to user guarantees higher customer engagement. Self-service capabilities, in-app multiple features and support make customer come back to the company every time. Effortless and real-time transactions cause a person to engage with the company and amplify its customer retention figures. Provided with offers, perks and additional information on the app are some of the innovation strategies to grow and retain the customer base.

Customer Mobile Apps _ Customer
Customer Mobile Apps _Brand Visiibilty

Brand Visibility

The purpose-focused customer mobile apps in the mobile device screens build a brand image of the company. With push notifications, updates and exclusive app benefits, customer mobile apps become a great tool for Word of Mouth(WoM) marketing. Being on their mobile ensures that your company will be on their mind first when they want a product or get a service request. A customized, branded and the well-developed mobile app becomes a key to acquire the customer treasure.

Cost effective

Meeting the budget lines to promote your product or offerings is crucial. Companies spend a lot on various mediums of advertisements, but hardly the results are traceable completely. A mobile app is a one-time investment which then reaps in multiple benefits and proves to be a continuous communication channel with direct customer interaction. The effectiveness of customer mobile apps is on a large scale and endows company with powerful data analytics, user preferences and consumer behavior at no extra cost.

Customer Mobile Apps _Cost

Leverage mobile technology for CRM with iTouchVision’s suite of mobile applications designed on the pillars of security, cost, functionality and usability to deliver maximum ROI for your business.

Want your company to grow with the mobile app revolution? Contact us or tweet to us here to connect for more discussions!

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iTouchVision is one of the world's leading cloud-based service provider with innovation & excellence at its base. The company has made its presence in all business verticals with its technical & operational capabilities to enhance the working of private & public sector organisations. Our products, ranging from Web-based software to Mobile applications have made their mark globally to transform the way work is completed.